Clients often have questions for me about what information they should include on their websites, so I’m going to run through 4 things that every business website should have.
1) What products and services you offer
People are very busy and will leave your website in a matter of seconds if they’re not sure that they’re “in the right place.”
Including specific information on your website about what products and services you offer (as well as things like where you’re located and when you’re open) will make it easy for people to confirm that you can provide what they need.
2) Who you are
People tend to be cautious when doing business online. Therefore, you need to build trust with them by telling them a little bit about yourself or your business.
Photos of yourself or your team, photos of your office or building, and information about any membership organizations that you’re part of can all help build trust with your potential customers
3) Why customers should choose you specifically
A lot of business owners focus on getting their websites to the top of search engines and getting a lot of people to go to their websites, but few business owners ask the next question…
How can I get my website to be as effective as possible at actually getting people to contact me and become customers?
Once you’ve told people what you do and who you are, the next step to making your website effective at turning visitors into paying customers is to tell them why they should become customers of your business specifically.
What makes your business unique?
What special services, products, capabilities, add-ons, guarantees, or advantages does your business offer?
4) Your contact information
Your contact information should be included on your website in multiple places. It should always be up-to-date and be easy for visitors to find.
It’s also important that it’s clear to visitors how they should contact you to take the next step.
For instance, it’s better to have one large phone number at the top of your website with the words “call now for a free consultation” than to have a page with contact information for twelve different employees.
The reality is that if someone doesn’t know who to call or what to do next, they are more likely to leave your website than to try to figure it out.