I’m going to run through 5 things that you might not know about how Google works.
1) You should create individual pages for each of your products or services.
Google likes web pages that are all about one topic.
If a page on one website is entirely about a specific service and a page on another website just mentions that service, Google will rank the first one higher.
Therefore, in order to dramatically increase the number of people who find your website on Google, you should create individual pages for each of your products or services rather than having one page that lists them all.
This technique of creating separate pages for each product or service is something that I do for almost all of my clients.
Using this technique, we were able to get one client from the 19th page of Google to the 1st page in less than 48 hours.
2) You should include keywords in the headings and sub-headings on each of your pages.
Google gives more weight to the words in the headings on your webpages than to the words in the rest of the text.
This means that you should use headings with keywords in them, rather than generic headings like “welcome to our website.”
3) Google penalizes (and sometimes completely ignores!) websites that use outdated technology.
Google judges your website based on the underlying technology that it is built on.
Web technology changes extremely quickly. A website built 10 years or even 5 years ago was built using very different technologies than a website built today.
Well, hopefully…
Unfortunately, there are still a lot of web designers and web design companies that haven’t upgraded to modern technologies.
Anyway…
Google penalizing websites that are built on outdated technologies while preferring websites built on modern technologies. Simply having a high-quality, modern website gives you a leg up on your competition.
Additionally, and this is really important…
If your website is built with certain technologies, Google will completely ignore it! Many older websites are built in such a way that search engines can’t read them at all.
4) You should set up profiles on websites like Yelp, YP.com and Angie’s List in order to make your business look more reputable.
Google wants to list the most reputable companies in an industry at the top of the search results.
Google looks at things like how many profiles your business has on other websites, how much your business is talked about on social media sites like Facebook, and how many other websites link to yours in order to determine how established and legitimate your business. Setting up profiles on sites like Yelp, YP.com and Angie’s List will go along way towards making your business look reputable to Google.
5) You can pay to show up on the first page of Google.
Google has a paid advertising program called Google Adwords where you can pay to show up on the first page of search results.
Paid search results show up either above the normal search results or on the right side of the page, and they are either highlighted in yellow or have a yellow “Ad” icon to identify them as advertising.
With Google advertisements, you write your ad, you choose what keywords you want to show up for, and you only pay when people actually click on your ad.
This doesn’t make sense for everyone, but for businesses that are serious about generating new leads and customers online, it is one of the most powerful options available.
My team and I have helped our clients generate thousands of leads using Google ads.